About David

Most "About" pages are just a list of accomplishments or some boring timeline of someone's career. Not this one. Instead, you'll discover the heart behind why I do what I do, and why I care so deeply about helping home improvement contractors transform their businesses.

I've been blessed with over 20 years of experience in digital marketing, but what really matters isn't the technical expertise - it's the principles and values that drive everything I do. From studying Scripture to learning from mentors who took me under their wing, God has shaped my understanding of what it means to serve others with excellence.

My dad, a true craftsman, taught me the value of quality work. My early mentors showed me the power of sharing knowledge freely. And my faith journey revealed that authentic transformation happens when we focus on serving others instead of just chasing results.

THE VALUES THAT DRIVE ME

Foundation of Faith

I truly believe in striving for excellence, and that encompasses so many different facets of life.

I've learned so much from Scripture and from studying not only Christ, but other character examples in God's Word.

Many of these examples breathe life into the man I want to be.

Pursuit of Excellence

Even from a young age, I was fascinated with the concept of a Renaissance man, being well-rounded and taking each endeavor seriously.

Every day is a new opportunity to reach new heights and gain traction and momentum on the energy that we've put in in the past.

And I really believe that we have a responsibility to do our best and to set a beautiful example for those around us, and this is part of why I like working with contractors.

The guys I end up working with tend to have a very high standard of quality, and I know personally that I learned that standard from my own dad.

Biblical Principles

Now, I absolutely love Christ's example and guidance of doing unto others as you would have them do unto you. And I strive to live that out in business and in life

When I work with contractors, I want them to know that I am putting in my best effort to help them bring their goals and their visions to life.

I really notice that differentiation is such a huge problem with contractors. They all blend in with one another. And God has shown me that individuality and authenticity is the answer and response to that need for differentiation. God made you unique. And because of that, no one can take away the authenticity of you being you.

Same with your business. It has been created by you with God's inspiration to be something specific and do something special. And our being able to share that authenticity comes from my faith and my understanding of God's creation and reality.

Giving Away the Farm

I want to step into radical transparency

Whether or not we partner, I want you to take hold of this opportunity. Especially if you feel called and driven. I want to hand over the transparency and principles that have guided my journey.

I believe in giving away the farm-you don't have to pay me to learn what drives my work.

Wisdom that builds connection
Strategies that foster authenticity
Truths that bridge trust with your audience

You only pay when I help you get real, measurable results.

WHY I CARE ABOUT CONTRACTORS

My Father, the Craftsman

Funny enough, my dad, who's recently retired, is an auto body technician. Now to say technician is an understatement because he's truly a craftsman.

And something that always bugged me was that he wouldn't take on any employees and that he hated his job.

He is so good at what he does and yet he never bridged the gap from having excellence in that place to using that gift and those skills to teach and train and help and empower other people to rise up to his level of excellence.

Now I understand the frustration that comes with working with people and trying to get them to adopt your methods and methodologies, but ultimately your principles.

And I always wanted my dad to be happy about work and to just walk through life with joy and peace.

Bridging the Gap from Technician to Ceo

And so that's one of the things that led me to working with contractors was to help ease their burden and help them see the opportunity that lies before them as entrepreneurs, as technicians who have a desire to make the transition to CEO.

I started building websites for contractors and that was fine and well.

I transitioned into generating leads for contractors because I wanted my clients to recognize the value that I brought to the table.

After getting into lead generation, I saw that there were many more problems that contractors had.

Very much along the lines of handling those leads, nurturing those leads, converting those leads into customers, and then managing fulfillment and reputation and all these other things that come with an increase in revenue and sales.

From Websites to Partnerships

This is what made me realize that contractors needed more than just more leads.

They needed partnership.

They needed someone in their corner to help them handle the downstream realities of growing their business.

Now since I started partnering with contractors, I have been able to see just how powerful it is to provide that extra level of support, coaching, consultation, strategy, and team building.

The Transformation

This drives the passion that I have in the home improvement contractor market.

Seeing the transformation in my partners, going from we have a vision, we're not sure how to get there, to our vision is clear, the plan is created and success is a matter of time.

Being able to help them clarify every step as they keep going and letting them know that all that matters is the six inches in front of them and we're gonna keep going and retargeting until we reach that goal that we have set.

It's so easy to stay motivated and to stay on task and to continue to help them grow because I know what impact it's having on their life with their families and their finances and their freedom.

Stories that Shaped My Approach

Early Mentorship

I wouldn't be the success that I am without the mentors that took me under their wings, without the support that I've gotten from what are seemingly random people throughout my life.

Even from a very young age, I started building websites when I was 14. and thanks to my mom, I got connected to a program in my high school where I was able to become the webmaster of the high school website.

There were two pivotal people in this space that had a positive influence on me.

One was Mr. Silva. He was the teacher and coordinator of that program, and the other was Andre Furtado.

He was the webmaster of the website at that time. Andre's a Brazilian immigrant, and he is a brilliant IT professional.

I've watched this guy climb the corporate ladder in different organizations year after year and am always impressed by his technical ability and his ability to handle people.

Paying It Forward

I wouldn't be the success that I am without the mentors that took me under their wings, without the support that I've gotten from what are seemingly random people throughout my life.

There were two pivotal people in this space that had a positive influence on me.

One was Mr. Silva. He was the teacher and coordinator of that program, and the other was Andre Furtado.

He was the webmaster of the website at that time. Andre's a Brazilian immigrant, and he is a brilliant IT professional.

I've watched this guy climb the corporate ladder in different organizations year after year and am always impressed by his technical ability and his ability to handle people.

Marketing Breakthroughs

Now, in terms of marketing, I've had many breakthroughs over the years.

One of the things that stands out the most is the understanding that principles drive all strategies and tactics.

If you don't have a connection with the principles that drive decision making and desire, then your tactics and strategies are always going to lack potency and clarity.

When I realized that the trite saying of people do business with those they know, like, and trust was of imminent importance and value in everything that we did in the marketing space.

It flipped the switch in my mind to cultivate knowledge, likability, and trustworthiness in all marketing efforts.

Principle Driven Approach

That's how the PIGS process and the Little Timmy strategy all came to life, was understanding the principles that drive business relationships and consumer activity.

Now, the business journey has been a long one.

I've been in this space for over 20 years already and I've learned a lot of lessons, especially in going from being a selfish child to a man of God.

And that is, I need to be concerned with doing well and serving my community and I get to let God decide what the fruits of that labor are going to be.

Personal Growth

I used to be obsessed with results and what's in it for me.

This did two things. First of all, it created short-sighted actions on my part, ultimately driven by selfishness.

But another thing it did was it opened my eyes to how other people see the world and allowed me to understand that if I want anything from them, I need to show them what's in it for them.

Now, I know at this point that all abundance, all reward comes from God and I don't have to worry about not getting my fair share because God gives me more than I deserve every day.

My true reward is in eternity - the fruits of my labor here are just momentary pleasures. I try my best not to fuss over them.

My Vision for The Industry

Authenticity Over Selling

So, here's what I want to see happen in the contractor industry, especially from a marketing perspective.

The whole industry needs to move away from just constantly shilling and needs to step into providing value through authenticity.

Letting people in on what they've learned through years of experience in their market and why it matters.

So many contractors work in this space and there are real consequences to what their competitors are doing and what they're doing.

Real Community Impact

There is a potential for real impact in your community so that every deck that's built is safe.

Every crawl space that's encapsulated is healthy. Every addition that's put on a home is structurally sound and built to a standard of excellence that Daniel of the Scriptures would applaud.

A roof is there for a specific purpose. It's not just to look good at first glance, but it's to protect the home from the elements.

If that's not done properly, people suffer.

If it's done well, people have peace of mind and God is pleased.

If you're the kind of contractor that cares, not just about the product but about the people, your community deserves to know that.

And this is not about tooting your own horn. It's about shining a light on reality in an authentic and transparent way.

Raising Industry Standards

What We're Changing

And so what I'm trying to do here is help the industry transform from one that is constantly asking people to buy to one that is constantly and consistently providing value to their audience in an authentic way that helps people understand what's important about the work that they're doing and why they have built their approach around those pivotal aspects of their work.

Why It Matters

I want to help earnest contractors that do excellent work be known in their local area for who it is, why they do what they do, and why that's important.

If I can help even a small number of contractors do this, I believe there's gonna be a real ripple effect of other people having to step up to the plate and be authentic and transparent in the very same way.

Glory to God Through Excellent Work

I love the idea of setting a standard and raising the bar across a whole industry. If you've seen my glass art, you may know that I've done the same thing there.

When you can step into a space and say: "this is how it should be done, this is how to do it ... do with that what you will" - other people are going to take notice and the right people are going to want to meet that standard, that criteria.

I simply want to help others do more and be more, to the glory of God.

Whatever you find to do with your hands, do it with all your might, because there is neither work nor planning nor knowledge nor wisdom in the grave, the place where you will eventually go.